Motorola Mobility

Motorola Mobility Holdings, Inc. (NYSE: MMI)—formerly the Mobile Devices analysis of Motorola Inc. until January 2011—is a communications association headquartered in the Chicago suburb of Libertyville, Illinois. Motorola's networks analysis (called the Personal Communication Section (PCS), above-mentioned to 2004) pioneered the "flip phone" with the StarTAC in the mid-1990s. By the about-face of the 21st Century, it produced addition avant-garde hit product, the (original) RAZR—an ultra-thin cast phone. Motorola had a advantageous advance in the analog cellphone market, but it was apathetic to embrace agenda technology. This accustomed all-around rivals such as Nokia and Samsung Electronics to bypass it; it about bootless to access the all-around acute buzz bazaar until the 2010s.

Motorola connected to acquaintance astringent problems with its cellphone/handset analysis in the latter-2000s, recording a almanac $1.2 billion accident in Q4 2007.2 Its all-around competitiveness connected to decline: from 18.4% bazaar allotment in 2007, to 9.7% by 2008. By 2010, Motorola's all-around bazaar allotment had alone to seventh place, arch to belief of defalcation of the company.3

On August 15, 2011, Google Inc. appear that it had agreed to access the company4 for US$12.5 billion.5 The accretion included a abundant portfolio of patents endemic by Motorola.6 On February 13, 2012 Google accustomed final approval from the United States Department of Justice and the EU.7

Resurgence

In 2002–2003, Motorola's Mobile Accessories administration reinvented itself. Three areas of cogent advance were user friendliness, architecture and brand. Motorola started paying added absorption to the user experience, and models such as the v300, v400 and v600 (called the triplets) were a part of the accessories that were simple to use. In accession to affluence of use, Motorola aswell fatigued architecture and cast image. The aftereffect of the focus in these aspects led to the RAZR V3.

RAZR

In 2004, Motorola appear the RAZR V3. Motorola appear added phones based on the RAZR design. These cover the PEBL U6, SLVR L6, SLVR L7 (more big-ticket alternative of SLVR L6), RAZR V3c (CDMA), RAZR V3i (with upgraded camera and appearance), V3x (supports 3G technology and has a 2 MP camera), RAZR V3xx (supports 3.5G technology) and RAZR maxx V6 (supports 3.5G technology and has a 2 MP camera) appear on July 2006.

Unfortunately, Motorola capitalized on the RAZR too continued and it was aswell apathetic adopting 3G. The aggregation absent bazaar allotment to Samsung and LG Electronics.910 By 2007, after new cellphones that carriers capital to offer, Motorola awash tens of millions of RAZRs and their offshoots by slashing prices, causing margins to collapse in the process.11 Under Zander, Ron Garriques who was amenable for the acknowledged RAZR ancient for Dell Inc., while Stu Reed bootless to about-face about the disturbing adaptable handset division.10

Android range

Motorola confused its Operating systems from their proprietary software to Google's Android operating arrangement and in October 2009, Motorola appear a accessible smartphone called "Droid" that launched on the Verizon arrangement on November 6, 2009.12 "Droid" was a above success for Motorola Mobile Devices.13 It accustomed the celebrated "Time Gadget of the Year" accolade in 2009.14 In 2010, Motorola launched "Droid X" and "Droid 2". Droid X was a above success, which has helped Motorola to achieve abundant of its bazaar allotment in the US.15

Atrix 4G, Droid Bionic, XOOM, & Droid RAZR

On January 5, 2011, Motorola Mobility appear that the Atrix 4G and the Droid Bionic were headed to AT&T and Verizon (respectively), with accepted absolution dates in Q1 of 2011. The Atrix was appear on February 22 as the world's aboriginal buzz with both a Dual-Core Processor and 1GB of RAM.16 The buzz aswell had alternative peripherals such as a Multimedia Dock and a Laptop Dock which launched a Webtop UI.17 On February 24, two canicule afterwards the absolution of Atrix, Motorola appear the Xoom book as the world's aboriginal Android 3.0 tablet,18 and followed it up anon afterwards with an amend to accomplish it the world's aboriginal Android 3.1 tablet.19 In Q4 2011, Motorola apparent the Droid RAZR, the worlds thinnest 4G LTE smartphone at that time with just 7.1mm of thickness. The Droid Razr featured Kevlar backing, the aforementioned acclimated in bulletproof vests and a Gorilla Glass face-plate.

Acquisition by Google

On August 15, 2011, Google appear that it would access Motorola Mobility for $12.5 billion,2021 accountable to approval from regulators in the United States and Europe. In a column on Google's blog, Google Chief Executive Officer and co-founder, Larry Page, appear that Google's accretion of Motorola Mobility is a cardinal move to strengthen Google's apparent portfolio.

The company's Android operating arrangement has afresh appear beneath blaze in an industry-wide apparent battle,22 in which Android manufacturers HTC, Motorola, and Samsung accept been sued for declared apparent infringement,4 by Microsoft, Oracle and Apple.23 The Motorola Mobility accretion is advised a agency of attention the activity of Android. Google has declared that it will run Motorola as an absolute company.24 On November 17, 2011, Motorola appear that its shareholders voted in favor of the company's accretion by Google Inc. for $12.5 billion and got approval by the United States Department of Justice and the EU on February 13, 2012.7